Data Protection
How do you process my personal data?
Our Privacy Policy describes how we handle the personal data you provide to us on the https://www.admiralcasino.co.uk platform (the “Website”) and/or in the Admiral Casino App (the “App”) and helps you understand what personal data we request from you, why we request it, what we do with it, and for how long.
How am I affected by UK GDPR?
In general, terms of our services will not change. Just like before, you are free to give and/or withdraw your consent to us to process your data anytime. This consent helps us to analyse behaviour and provide the best marketing offers possible.
When does the regulation take effect?
The key piece of legislation in the UK is the UK GDPR. The UK GDPR has applied in the UK since 1 January 2021.
For what purposes is the Personal Data processed?
We process your data with the utmost care and transparency, primarily for the following purposes:
Administering the Website/Apps:
Setting up and operating your account efficiently.
Verification and Security:
Ensuring the accuracy of your data for age verification, preventing fraud, cheating, or money laundering, and protecting the integrity of our games and sports bets. This may involve semi-automatic profiling based on registration and gambling activity.
Fulfilling GT&C:
Delivering live games and processing sports bets in accordance with the Website/Apps' terms and conditions.
Online Payments:
Processing online payments with third-party providers and financial institutions.
Customer Support:
Providing customer support, including recorded phone conversations for security and regulatory purposes.
Legal Compliance:
Complying with laws, regulatory obligations, and responding to government requests, including semi-automatic profiling based on registration and gaming activity.
Rights Protection:
Protecting our rights and related parties, which may involve recording and disclosing data for legal reasons.
Improving Services:
Enhancing security, services, and features, conducting research, surveys, and internal trainings, and offering partially customized services and recommendations.
Business Transactions:
Completing potential mergers or asset sales, where data may be disclosed and transferred to other parties.
Marketing Communications:
Providing customized marketing communications with your specific and optional consent, based on registration and gaming activity. This includes generic or partially customized communications via email, instant messages, chats, SMS, and telephone.
We are committed to informing you of any additional purposes and parties involved in data processing. Your privacy and security are our top priorities.
Administering the Website/Apps:
Setting up and operating your account efficiently.
Verification and Security:
Ensuring the accuracy of your data for age verification, preventing fraud, cheating, or money laundering, and protecting the integrity of our games and sports bets. This may involve semi-automatic profiling based on registration and gambling activity.
Fulfilling GT&C:
Delivering live games and processing sports bets in accordance with the Website/Apps' terms and conditions.
Online Payments:
Processing online payments with third-party providers and financial institutions.
Customer Support:
Providing customer support, including recorded phone conversations for security and regulatory purposes.
Legal Compliance:
Complying with laws, regulatory obligations, and responding to government requests, including semi-automatic profiling based on registration and gaming activity.
Rights Protection:
Protecting our rights and related parties, which may involve recording and disclosing data for legal reasons.
Improving Services:
Enhancing security, services, and features, conducting research, surveys, and internal trainings, and offering partially customized services and recommendations.
Business Transactions:
Completing potential mergers or asset sales, where data may be disclosed and transferred to other parties.
Marketing Communications:
Providing customized marketing communications with your specific and optional consent, based on registration and gaming activity. This includes generic or partially customized communications via email, instant messages, chats, SMS, and telephone.
We are committed to informing you of any additional purposes and parties involved in data processing. Your privacy and security are our top priorities.
What kind of Personal Data does the Company process?
Depending on your activities and services chosen on the Website/Apps, We shall process all or part of the following data
- Data provided by you during the creation of the account. They may include, but are not limited to: name, surname, email address, address, telephone number, date of birth, gender and ID number;
- Website/Apps activity data, that may include but are not limited to: device data, source and destination data, username, player ID, account username and password, gaming transactions, online payments data (debit/credit cards), data provided to customer services (including emails and phone calls);
- Data that may be provided by government authorities or authorised third party companies in order for us to deliver the GT&C, fulfill regulatory obligations and exercise our legal rights; and Data collected via cookies when using the Website/Apps, including in log-out mode. For more information about cookies and how to manage them please see our Cookies Policy;
-Data provided by third parties who’ve obtained in advance your permission to share the data with us for certain services e.g. social media or various mobile applications (where applicable);
- Data provided by you during the creation of the account. They may include, but are not limited to: name, surname, email address, address, telephone number, date of birth, gender and ID number;
- Website/Apps activity data, that may include but are not limited to: device data, source and destination data, username, player ID, account username and password, gaming transactions, online payments data (debit/credit cards), data provided to customer services (including emails and phone calls);
- Data that may be provided by government authorities or authorised third party companies in order for us to deliver the GT&C, fulfill regulatory obligations and exercise our legal rights; and Data collected via cookies when using the Website/Apps, including in log-out mode. For more information about cookies and how to manage them please see our Cookies Policy;
-Data provided by third parties who’ve obtained in advance your permission to share the data with us for certain services e.g. social media or various mobile applications (where applicable);
Will you give my personal details to third parties?
Your data shall be shared within our Group, meaning our parent and some sister companies in order to provide the services. In addition some data shall be shared with third party companies that offer specialised services such as marketing tools. This access to your personal data is limited to the information necessary to perform their function on our behalf or as required by law. The data transfer is always regulated by the respective data processing agreement, subject to confidentiality and appropriate safeguards are in place regarding the lawfulness and security of processing of your personal data by our partners.
What will change if I don’t give consent to the marketing profiling?
If you decide not to provide consent for marketing profiling, we won't be able to analyse your play history to offer you personalised promotions. As a result, you will not be included in promotions specifically tailored for you. These promotions may include, but are not limited to:
- Special deposit bonus promotions
- Tailor-made Free Spins promotions
- Bonus money vouchers
- Personalised enhancements on our Website/App
If you choose not to give consent, you will still have access to our standard promotions, but they won't be personalised based on your individual playing behaviour.
- Special deposit bonus promotions
- Tailor-made Free Spins promotions
- Bonus money vouchers
- Personalised enhancements on our Website/App
If you choose not to give consent, you will still have access to our standard promotions, but they won't be personalised based on your individual playing behaviour.
Can I accept now, and opt out at a later date?
You have the right to opt out at any time. In that case, your data will no longer be analysed to offer you customised promotions. You also have the possibility to opt in again and give us permission to use your data at a later date. Should you choose to give or withdraw the consent again, please expect at least a 24-hour processing period.
How can I send queries on personal data protection?
Please read first our FAQ section and this Notice. In all cases, you can send the queries related to this Notice in the following e-mail address support@admiralcasino.co.uk. Our teams and Data Protection Officer (DPO) shall address them with the due attention.
Where can I find out more about the regulation?
In the UK, the key pieces of legislation governing data protection are the UK General Data Protection Regulation (Regulation (EU) (2016/679) ('UK GDPR') and the Data Protection Act 2018 ('the Act').
Please visit the ICO's homepage (ico.org.uk) to find more about the regulation and your data protection rights.
Please visit the ICO's homepage (ico.org.uk) to find more about the regulation and your data protection rights.
Can I still get newsletters, even if I don’t give my consent for customised marketing offers?
Yes, you will continue to receive information about new games and exciting features. You will also be able to take part in generic promotions and offers that are available to everyone.