Privacy Notice

Privacy Notice


The privacy and security of your personal data is important to us. This Privacy Policy describes how we handle the personal data you provide to us on the https://www.admiralcasino.co.uk platform (the “Website”) and/or in the Admiral Casino App (the “App”) and helps you understand what personal data we request from you, why we request it, what we do with it, and for how long.


What is data processing?

Our Privacy Policy is built around the fact that we process your personal data. What does this mean? It means we collect the personal data you provide to us, and perform various actions with respect to it, such as recording, organising, storing, adapting or altering, retrieving, consulting, using, transmitting, restricting, erasing or destroying it.
As an example, take the account registration process on our Website: you are required to provide your date of birth, which we collect and use to verify if your age is above the minimum age required in order to be allowed to use our services. This means that we process your date of birth, which represents personal data.
While we do so, we make sure to observe all legal requirements concerning data protection, including but not limited to the Data Protection Act 2018.

What personal data do we process?

To provide our services on the Website/in the App, we must process your personal data. The types of personal data we collect depend on your activities and how you use our services, and are as follows:
Data you provide while creating an account, which includes, but is not limited to:
  • Name and surname;
  • E-mail address;
  • Home address;
  • Phone number;
  • Date of birth;
  • Gender;
  • Proof of identity, age, address or payment method ownership.
Website/App activity data, which includes but is not limited to:
  • Device information;
  • Source and destination data;
  • Username, player ID, account username and password, gaming transactions;
  • Online payments data;
  • Data disclosed to our Customer Service so we can provide and improve our support (including through e-mails, chat and phone calls).
  • Internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform and other technology on the devices you use to access our Services or other identification data processed by Us utilising a services of third-party fraud detection software provider.
Data provided by Government authorities or authorised third-party companies, which we need in order to fulfil our regulatory obligations, respect the agreed Terms and Conditions, and exercise our legal rights.
Data collected using cookies on our Website/in our App. To learn more about how we use cookies, please read our Cookie Policy.
Data provided by third parties who receive your data when you visit or use their services. These third parties already have your permission to share your data with us because we demand our partners have lawful rights to collect, use and share your data before providing it to us. We include here, for example, social media and, where applicable, different mobile applications.
Data collected from publicly available sources, in which case we process the respective data within the scope of observing our legal and regulatory obligations. Such situations include, for example, the data we collect relating to responsible gaming, or background information collected from publicly available sources (e.g. online search or social profiles, as well as other services/sites similar to this), profile data which relates or is relevant to Our services are also gathered by search or through analysis of publicly available sources.
Please note that you are not legally required to make your personal data available to us. Nevertheless, in order to be able to register an account on our Website/in our App, you have to provide all the information marked as mandatory. Without this information, we are not able to enter into a contractual relationship with you, which means you are not able to benefit from our services.

Why do we process your personal data?

Our main purpose for processing your personal data is to provide our services to you. More precisely, to fulfil this purpose, we have to process personal data in order to:
  1. Make our Website/App functional and useful to you, including with respect to setting up and using your account.
  2. Make sure your personal data is accurate, primarily for your own protection, but also for age verification, preventing fraud and misuse of our systems, cheating or money laundering, reducing business risks and protecting the integrity of our games and platform. For this, a certain degree of semi-automatic profiling will be used, based on your registration and gambling activity data.
  3. Fulfil the Website/App Terms and Conditions, including with respect to the delivery of live games.
  4. Process online payments with third-party payment providers and/or financial institutions.
  5. Provide the best customer support to you. Your phone conversations with our Customer Service will be recorded for security reasons, due to regulatory obligations, and to improve our services.
  6. Comply with all applicable laws and regulatory obligations, such as, but not limited to, gambling, financial, anti-money laundering, responsible gaming and consumer protection regulations. For this, a certain degree of semi-automatic profiling will be used, based on your registration and gambling activity data.
  7. Protect your safety and public safety, privacy and security, as well as, if necessary, protect, enforce, or defend our legal rights, privacy, safety or property, or for business risk management purposes.
  8. Improve the security, services and features of our Website/App. This might entail providing partially customised services, features and recommendations, conducting research and surveys, asking for your optional feedback, and providing internal trainings and Affiliates services.
  9. Conduct and complete any potential organisational business changes, such as mergers, transfers or sale of assets. In a case of selling all or part of the business or assets, or if we are involved in a merger or transfer, we might disclose and transfer your personal data to the other parties involved in the business transactions. Should such case arise, you will be duly and timely informed.
  10. Optionally, and only with your specific consent: to provide customised marketing communications fitting your interests and expectations, or direct marketing communications that have a generic nature or are partially based on your gambling journey, and/or can be customised via e-mail, instant messages, and (where applicable) chats, SMS and telephone or social media.
We try to keep all data processing as simple and limited as possible, and take it upon ourselves not to use your personal data for anything other than the purposes specified above. In case the data is processed for other purposes and/or by other parties, you will be informed.

On what legal grounds do we process your personal data?

Our legal basis for processing your personal data is highly dependent on the purpose of the processing activity, and may vary depending on the service you are using.
In general, we process your personal data on the following legal grounds:
  1. Fulfilling our contractual obligations to you. We process your personal data to fulfil our obligations described in our Terms and Conditions, as processing your data is necessary for the performance of our Website/App. Otherwise, we wouldn’t be able to provide our services, and you wouldn’t be able to enjoy the entertainment experience on our Website/in our App.
  2. Observing our legal obligations. We process your personal data as needed to comply with all applicable national and international laws and regulations relating to gambling, responsible gaming, finance, anti-money laundering and fraud, and consumer protection, among others.
  3. Our legitimate interests. We process your personal data based on our legitimate interests, which include business risk management and the protection of the integrity of our products. Also, we process your data based on this ground in order to establish and investigate any suspicious behavior in order to protect our business from any risk and fraud. In processing data based on legitimate interest, we commit to implementing all appropriate measures to protect your rights related to your personal data and ensure the balance between our interest and your rights in such a way that your data is processed within the strictly necessary limits.
  4. You can object to this type of processing at any time by the means described in the “What are your rights regarding the personal data you provide to us?” section of this Privacy Policy.
  5. Your consent. We process your personal data only if we have your consent for the specific processing activities where consent is needed. Without your consent, we will be stopped from further processing your personal data based on this particular legal ground, but this will not affect the lawfulness of processing based on your consent before consent was withdrawn. Without your consent, we will not provide generic and/or customised marketing communications.

How do we process your personal data?

We process your personal data with partially or fully automated electronic means and protect it with adequate security measures that are established and maintained according to the highest international standards for data security. The activities that may cause significant legal effects, such as decisions based on profiling, are not taken automatically and always involve a human intervention and/or final review and decision made by individual.

Do we share your personal data?

We only share your personal data with third parties when this is required to perform the services we are obliged to provide you with, when you have given us your consent for the sharing of your personal data, or when we are obliged to on legal grounds, by court order, or at the request of another official authority.
In other words, the data can be shared in compliance with these limits:
  • With our employees who are responsible for the processing and safekeeping of the data, and whose employment relationship with us is bound by a confidentiality obligation.
  • With our parent company and our sister companies, who help us provide the services according to our Terms and Conditions under the same conditions and for the same purposes that we process your personal data.
  • With third-party providers, who help us provide our services according to our Terms and Conditions, such as, but not limited to the following categories: payment service providers, marketing services providers, responsible gaming service providers, alternative dispute resolution bodies, anti-money laundering or other service providers for fraud detection and prevention purposes or credit reference agencies.
For example, we provide data to our service provider TransUnion for identification and affordability assessment purposes – please click here to read more. We also provide your data to The Independent Betting Adjudication Service (IBAS) in case of alternative dispute resolution procedures.
  • With government authorities in order to comply with our legal and reporting obligations, which may involve reporting of fraudulent or criminal suspicion and responsible gambling cases to relevant authorities or other authorised third parties.
  • Third parties’ access to your personal data is limited to the information necessary to perform their function on our behalf or as required by law. The sharing of data is subject to confidentiality and sufficient safeguards regarding the lawful and secure processing of your personal data by our partners.
Our organization is a Participating Operator in GamProtect, the Single Customer View initiative in the UK. GamProtect is a trial project designed to safeguard individuals exhibiting high-risk behaviors from gambling-related harm to their health. As part of this, participating operators (including our Website) offering online gambling services will take steps to identify customers who they believe should not be gambling and share some key customer information with the GamProtect system. For more information, please visit the full privacy statement on the GamProtect website: https://www.gamprotect.co.uk/privacy.

Is your personal data transferred abroad?

Data is transferred with no restrictions within the European Economic Area (the “EEA”). We shall not transfer your personal data to countries outside the EEA unless appropriate safeguards for the protection of your data are in place, following the high standards for data protection established by the European Union General Data Protection Regulation (the “EU GDPR”).
With some of the highest standards for data protection worldwide, the European Union, through the European Commission, recognises certain non-EEA states as providing an adequate level of data protection. We, too, deem these countries safe for data to be transferred to, in justified cases.
For transfers of data to countries whose safeguards for data protection are not considered adequate by the European Commission, we take it upon ourselves to put in place appropriate safeguards to protect the data in compliance with data protection regulations. We do this by concluding our contractual relationships with our partners in such a way that they guarantee an acceptable level of protection for the data we transfer to them.
Under these conditions, the personal data you provide to us may be processed outside of the EEA and the United Kingdom to deliver some of the Website/App services as follows:
  • Some data may be processed in the USA, depending on the payment provider chosen by you and the activities undertaken by the payment provider.

How long do we keep your personal data?

We seek not to keep your personal data for longer than it is necessary for legal or regulatory reasons, or for legitimate organisational purposes. The period for which we keep and/or use your data depends on aspects like the nature of the data, the reasons why it is collected and processed, and relevant legal or operational retention needs.
The following periods and criteria will apply, unless a different period is required or permitted by law, or we have reasonable belief that a different period is necessary:
  • Data collected for purposes in relation to the provision of the Website/App services and of the services we are under an obligation to provide according to the Terms and Conditions (points 1 to 9 in the “Why do we process your personal data?” section of this Privacy Policy) will be kept and used for as long as we provide our services to you. Additionally, after the termination of services, this data will be kept for the retention periods set forth or allowed by specific laws, such as regulations concerning gambling, responsible gaming, accounting, anti-fraud and anti-money laundering enforcement, and regulatory reporting.
  • Data collected for marketing purposes (point 10 in the “Why do we process your personal data?” section of this Privacy Policy) is retained during the provision of the Website/App services, and of the services we are under an obligation to provide according to the Terms and Conditions.
  • After these retention periods end, we will delete your data from our servers. Consequently, we will no longer be able to access or retrieve this data.

What are your rights regarding the personal data you provide to us?

You have legal rights available to you with regard to data access, rectification, erasure, restriction of processing and objection to processing, as well as the right to data portability, amongst others. In addition, you can withdraw any consent you may have given to data processing at any time and have the right to lodge a complaint with a supervisory authority.
Your rights regarding the personal data you provide to us are detailed below, and can be exercised through our Customer Service via email to support@admiralcasino.co.uk.
Right of access
You can request to receive clear and transparent access to information regarding the way we process your personal data. Some of this information is already provided in your account.
Right to rectification
We try to keep your personal data accurate and up to date. You have the right to demand that we correct any of your personal data that is incorrect and/or complete any personal data that is incomplete.
Right to erasure
We will, on your request, delete the personal data belonging to you, which we process. However, please keep in mind that this may result in the termination of the services we provide to you, meaning that it is possible that you will not be able to enjoy the entertainment experience on our Website/in our App anymore.
Right to restriction of processing
In certain cases and for grounded reasons, you can demand that restrictions be placed on the processing of your personal data, which would permanently or temporarily limit our possibility to use your personal data, without having to delete it. However, please keep in mind that in such cases, we might not be able to continue providing our services in their entirety.
Right to data portability
Upon your request, we will provide an electronic copy of the personal data you provided to us when registering. To the extent that this is technically feasible, we may transfer this copy to a different entity.
Right to object
In certain circumstances, such as when we process your personal data for direct marketing purposes, you have the right to object at any time. In other words, when the processing of your personal data is based on your consent, you can withdraw the consent you have given us at any time. This right can be exercised through specific means, such as opt-out mechanisms or unsubscribing.
Right to lodge a complaint
You have the right to submit an official complaint to the supervisory authority dealing with data protection issues in your country, the Information Commissioner's Office (the “ICO”).
How can you exercise your rights regarding the personal data you provide to us?
All of your rights regarding the personal data you provide to us, with the exception of the right to lodge a complaint, can be exercised under normal circumstances free of charge by sending a written request to our Customer Service at support@admiralcasino.co.uk.
We will do our best to respond to your request as quickly as possible, but it may happen that other legal obligations or third-party rights and processes slow down the process. Depending on the nature of the request, you will receive an answer from us within a one-month term, which can be extended by two further months due to complexity or the number of requests we are dealing with at a certain time.
Please note that for justified reasons, we are entitled to deny your request or to charge a reasonable fee if it is manifestly repetitive, unfounded or excessive.
Is your personal data secure with us?
We take security very seriously and are committed to observing the highest standards for the security of your personal data. We seek to implement and maintain our policies and processes in accordance with the most trusted international requirements for data security and make sure that these are followed by all of our employees and collaborators, so as to prevent unauthorised or unlawful processing, accidental loss, destruction and damage. By doing this, we don’t eliminate all risks, but we do limit them significantly, decreasing the likelihood of data breaches. However, in the unlikely event of a data breach, not only do we seek to timely assess the incident and mitigate the impact, but we also make sure to let you know if the data breach affects your personal data significantly.


Will we update our privacy policy?

The current version of our Privacy Policy is dated 5th September 2024. We are continuously growing and improving our policies and processes in order to be able to guarantee the highest standards for the protection and security of your personal data. We are committed to keeping the way we evolve and improve in line with our values and principles, and we will let you know about any changes to our Privacy Policy that affect you directly.


Contact us:

We, Greentube Alderney Limited, registered in Alderney under number 1788, assume the role of data controller responsible for the processing of your personal data through the Website https://www.admiralcasino.co.uk and/or the Admiral Casino App. In other words, we are the legal entity who determines why and how your personal data is processed in order for you be able to enjoy the full entertainment experience on our platform.
You can contact us online, via e-mail at support@admiralcasino.co.uk, by telephone on 0800 00 26 278, or by mail at Century House, 12 Victoria Street, Alderney, GY9 3UF. If you want to get in direct contact with our Data Protection Officer, please do so in writing at dpo@greentube.com.


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Nothing is more important to us at Admiral Casino than your privacy and security. We use state-of-the-art technology to protect your account and make Admiral Casino one of the safest online casino to play on. We never sell or rent customers details with third parties. If you have any question about this topic, you can email us at: playerprotection@admiralcasino.co.uk

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